WW International Shares Jump On BCBS Michigan's Revised Authorization For Wegovy, Other Weight Loss Drugs
Portfolio Pulse from AJ Fabino
Shares of WW International Inc (NASDAQ:WW) surged by up to 15% after Blue Cross Blue Shield of Michigan and Blue Care Network announced changes to the prior authorization coverage criteria for certain weight loss medications, including Wegovy, a drug by Novo Nordisk A/S (NYSE:NVO). The revised policy requires members to demonstrate engagement in lifestyle modifications for at least six months before gaining approval for weight loss medication. The changes are designed to promote healthy lifestyle modifications alongside pharmaceutical interventions.

September 22, 2023 | 8:25 pm
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POSITIVE IMPACT
Novo Nordisk's weight loss drug Wegovy is included in the revised authorization by BCBS Michigan, potentially increasing its usage.
The inclusion of Wegovy in the revised authorization by BCBS Michigan could lead to increased usage of the drug, which would likely boost Novo Nordisk's revenues and positively impact its stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
WW International's shares surged after BCBS Michigan revised its authorization for weight loss drugs, potentially increasing the use of lifestyle programs like Weight Watchers.
The revised policy by BCBS Michigan could lead to increased usage of lifestyle programs like Weight Watchers, which would likely boost WW International's revenues and positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100