Alexa Generative AI Update Reveal At Amazon's Annual Device Event
Portfolio Pulse from Khyathi Dalal
Amazon.com, Inc. (NASDAQ:AMZN) has announced an update to its virtual assistant, Alexa, at its annual devices event. The new version of Alexa will be powered by generative AI and a new large language model (LLM) called 'Let's chat'. The LLM will enable Alexa to create messages on behalf of users and respond in more natural ways. The update will also include new features such as automatic lighting, call translation, Alexa emergency assist, and a map view feature for creating digital floor plans of customers’ homes. The company also launched an updated Echo Show 8 smart speaker.
September 22, 2023 | 8:35 pm
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Amazon's update to Alexa, powered by generative AI, could enhance the user experience and potentially increase the usage of Alexa and related devices. This could have a positive impact on Amazon's revenues in the long term.
The update to Alexa, including the use of generative AI and new features, could make the virtual assistant more appealing to users. This could lead to increased usage of Alexa and related devices, which could in turn lead to increased revenues for Amazon. However, the impact may not be immediate as the update is still in the early preview stage and the full impact will only be realized once it is fully rolled out and adopted by users.
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