Watching WW International; BCBS Of Michigan In Alert Dated September 21, 2023 Indicated Members Must Do Lifestyle Modification Activity Including WeightWatchers or Noom Before Approval For Weight Loss Drugs; Shares Move Higher
Portfolio Pulse from Benzinga Newsdesk
Blue Cross Blue Shield (BCBS) of Michigan has issued an alert indicating that members must participate in lifestyle modification activities, including programs like WeightWatchers or Noom, before approval for weight loss drugs. This change will be effective from October 2023. The news has led to an increase in the share price of WW International, the company that owns WeightWatchers.
September 22, 2023 | 6:43 pm
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The new BCBS policy requiring participation in programs like WeightWatchers before approval for weight loss drugs could increase the demand for WW International's services, positively impacting its stock price.
The new policy from BCBS of Michigan mandates participation in lifestyle modification programs like WeightWatchers before approval for weight loss drugs. This could lead to an increase in the number of people enrolling in WeightWatchers, thereby increasing the revenue and profitability of WW International. This potential increase in demand for its services is likely to have a positive impact on WW International's stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100