Apple iPhone 15 Hits Market: Why One Analyst Sees Strong Market Share Gains
Portfolio Pulse from Chris Katje
Apple Inc has officially launched the iPhone 15, with strong pre-orders and long lines reported in China, Europe, and the U.S. Wedbush analyst Daniel Ives predicts strong market share gains for Apple, with pre-orders tracking 10% to 12% higher than the iPhone 14. Ives also expects strong sales in India and China, and estimates that iPhone units sold could reach 225 million for fiscal 2024. Apple shares are up 1% to $174.93 on Friday.
September 22, 2023 | 3:25 pm
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POSITIVE IMPACT
Apple's iPhone 15 launch has been met with strong demand, with pre-orders tracking higher than the previous model. This is expected to lead to strong market share gains for Apple.
The news of strong demand for the iPhone 15, as evidenced by long lines and strong pre-orders, is likely to have a positive impact on Apple's stock in the short term. The analyst's prediction of strong market share gains further supports this.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100