Watching Meta Platforms; Citi Note Says "With Reels Ad Loads Reaching 19% QTD Vs 17% In Q2 Per Our Proprietary Tracking, Coupled With Newer Ad Units, Greater Advertiser Demand, And What We Believe Is An Improving Online Advertising Environment"
Portfolio Pulse from Benzinga Newsdesk
Citi has released a note indicating that Meta Platforms' Reels ad loads have increased to 19% quarter-to-date (QTD) from 17% in Q2. This is attributed to newer ad units, greater advertiser demand, and an improving online advertising environment.
September 22, 2023 | 1:44 pm
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Meta Platforms is experiencing an increase in Reels ad loads, which could potentially boost its revenues. This is due to newer ad units, increased advertiser demand, and an improving online advertising environment.
The increase in Reels ad loads for Meta Platforms indicates a potential increase in ad revenues. This is due to the introduction of newer ad units, increased demand from advertisers, and an overall improvement in the online advertising environment. Given that advertising is a significant source of revenue for Meta Platforms, this development is highly relevant and important.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100