$1,000 Investment, 24/7 Results: How Alibaba, Rivals Are Using AI Clones To Drive Chinese E-Commerce
Portfolio Pulse from Rounak Jain
Chinese e-commerce sellers are using AI to generate 24/7 livestream commercials with deepfakes of influencers. Alibaba Group-owned Taobao and JD.com's JD Live have their own live-streaming platforms. Livestream shopping is expected to reach $720 billion by the end of 2023 in China. Silicon Intelligence, a company specializing in text-to-speech technology, is behind the livestream shopping boom. However, the use of AI clones is causing a decrease in the average salary of livestream hosts in China.
September 22, 2023 | 11:12 am
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POSITIVE IMPACT
Alibaba's Taobao is using AI to generate 24/7 livestream commercials, which could potentially increase sales and customer engagement.
The use of AI in livestream shopping could potentially increase Alibaba's sales and customer engagement by providing a unique shopping experience. However, the impact on the company's stock price will depend on how effectively this technology is implemented and how it is received by customers.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
JD.com's JD Live is using AI to generate 24/7 livestream commercials, which could potentially increase sales and customer engagement.
The use of AI in livestream shopping could potentially increase JD.com's sales and customer engagement by providing a unique shopping experience. However, the impact on the company's stock price will depend on how effectively this technology is implemented and how it is received by customers.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80