'TikTok Is Testing A Partnership With Google As It Looks To Beef Up Its Search Features' - Insider
Portfolio Pulse from Benzinga Newsdesk
TikTok is testing a search partnership with Google, which could potentially boost traffic and ad revenue for both companies. The feature is being trialed globally across several different markets. The partnership comes as Google stands trial against the US Justice Department over allegations of maintaining its monopoly on search through distribution deals. TikTok has also recently enhanced its search function by including snippets of information from Wikipedia and IMDb.
September 21, 2023 | 4:35 pm
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POSITIVE IMPACT
Google's potential partnership with TikTok could boost its traffic and ad revenue. However, the company is currently facing a trial with the US Justice Department over monopoly allegations.
The partnership with TikTok could increase Google's traffic and ad revenue, which would likely have a positive impact on its stock. However, the ongoing trial with the US Justice Department could potentially have a negative impact.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc's Google could see a boost in traffic and ad revenue from a potential partnership with TikTok. However, the company is currently facing a trial with the US Justice Department over monopoly allegations.
The partnership with TikTok could increase Google's traffic and ad revenue, which would likely have a positive impact on its stock. However, the ongoing trial with the US Justice Department could potentially have a negative impact.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80