Cannabis Market Competition Heats Up In Florida: Cresco Expands Portfolio As Legalization Looms
Portfolio Pulse from Jelena Martinovic
Cresco Labs Inc. is expanding its cannabis brand portfolio in Florida to include the FloraCal and Cresco brands. The company will roll out these products at Florida-based Sunnyside dispensaries starting next week. Cresco recently opened its 33rd medical cannabis store in the state, positioning itself as a main competitor to Trulieve Cannabis Corp., which has over 120 dispensaries in Florida. Other companies positioning themselves for potential legalization of recreational marijuana in Florida include Planet 13 and AYR Wellness, Inc.
September 21, 2023 | 12:54 pm
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NEGATIVE IMPACT
Cresco Labs' expansion in Florida could pose a threat to Trulieve Cannabis Corp.'s dominance in the state.
Cresco Labs' expansion in Florida could pose a threat to Trulieve Cannabis Corp.'s dominance in the state, potentially affecting its market share and revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Cresco Labs is expanding its presence in Florida, which could potentially increase its market share and revenues.
Cresco Labs' expansion in Florida, a key market for cannabis, could potentially increase its market share and revenues, especially if recreational marijuana is legalized in the state.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100