Reported September 19, 'Kraft Heinz Issues Voluntary Recall Of Select Kraft Singles American Processed Cheese Slices'
Portfolio Pulse from Benzinga Newsdesk
Kraft Heinz has issued a voluntary recall of approximately 83,800 cases of Kraft Singles American processed cheese slices due to a potential choking hazard. The issue was discovered after several consumer complaints about finding plastic stuck to a slice. No injuries or serious health issues have been reported. Kraft Heinz has fixed the machine that wrapped the affected slices and all other processing machines have been thoroughly inspected.
September 20, 2023 | 4:51 pm
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NEGATIVE IMPACT
The recall could potentially impact Kraft Heinz's sales and reputation in the short term. However, the company's quick response to fix the issue and ensure other machines are working properly may mitigate some of the negative impact.
Product recalls often lead to a temporary decrease in sales due to reduced consumer confidence. However, Kraft Heinz's proactive response to the issue and assurance of no serious health issues reported may help to restore consumer confidence more quickly.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100