Taylor Swift Has No 'Bad Blood' With Google, Search Engine Turns Into 'Blank Space' For Fans To Shake Off Their Puzzle Skills
Portfolio Pulse from Chris Katje
Google, a unit of Alphabet Inc, has featured a puzzle on its search engine to celebrate the upcoming album release from Taylor Swift. The album, '1989 (Taylor’s Version)', is set to be released on Oct. 27, 2023, by Republic Records, a unit of Universal Music Group. Swift's record-breaking 'Eras Tour' has caused the Ticketmaster website to crash, causing problems for Live Nation Entertainment. Swift's popularity has also led to Gannett Co Inc announcing that its The Tennessean newspaper is looking to hire a reporter devoted to covering Swift. The 'Eras Tour' film will be shown in AMC Entertainment Holdings theaters.

September 20, 2023 | 6:16 pm
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NEGATIVE IMPACT
Live Nation Entertainment could face challenges due to the high demand for Taylor Swift's 'Eras Tour'.
The high demand for tickets to Swift's tour has caused the Ticketmaster website to crash, which could negatively impact Live Nation Entertainment.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
AMC Entertainment Holdings could see increased revenue from the showing of Taylor Swift's 'Eras Tour' film.
The showing of Taylor Swift's 'Eras Tour' film in AMC theaters could attract a large audience, potentially increasing ticket sales and revenue for AMC Entertainment Holdings.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Gannett Co Inc could see increased readership due to its coverage of Taylor Swift.
The hiring of a reporter devoted to covering Taylor Swift could attract more readers to The Tennessean newspaper, potentially increasing ad revenue for Gannett Co Inc.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Google's promotion of Taylor Swift's upcoming album could increase user engagement on the platform.
The puzzle feature on Google's search engine could attract more users, potentially increasing ad revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Alphabet could benefit from increased user engagement on Google due to the Taylor Swift puzzle.
Increased user engagement on Google could lead to higher ad revenue for Alphabet.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70