'Apple And Goldman Were Planning Stock-Trading Feature For iPhones Until Markets Turned Last Year' - CNBC
Portfolio Pulse from Benzinga Newsdesk
Apple and Goldman Sachs were planning to launch a stock-trading feature for iPhones, but the plan was put on hold due to market conditions. The feature would have allowed users to buy and sell stocks. The project was shelved as markets turned south. The status of the project is unclear after Goldman Sachs CEO decided to retrench from nearly all of the bank's consumer efforts. However, the infrastructure for the feature is mostly built and ready to go should Apple decide to proceed.

September 20, 2023 | 1:10 pm
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NEUTRAL IMPACT
Apple's plan to launch a stock-trading feature in partnership with Goldman Sachs was put on hold due to market conditions. The future of the project is uncertain.
The news directly pertains to Apple as it was planning to launch the feature. The impact on the stock price is neutral in the short term as the project is on hold and its future is uncertain.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Goldman Sachs was planning to launch a stock-trading feature in partnership with Apple, but the plan was put on hold due to market conditions. The future of the project is uncertain.
The news directly pertains to Goldman Sachs as it was planning to launch the feature in partnership with Apple. The impact on the stock price is neutral in the short term as the project is on hold and its future is uncertain.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100