Google's Map Dominance Crumbles As Apple Maps Surges On iPhones, Reveals Finance VP
Portfolio Pulse from Ananya Gairola
Google's map usage on iPhones has significantly declined, recovering only 40% of its former mobile traffic since Apple switched to its own mapping service. This was revealed by Google's VP for finance, Michael Roszak, during the ongoing antitrust trial against Google. The U.S. Department of Justice has alleged that Google unlawfully maintained a monopoly over online search by securing default status on web browsers and smartphones.
September 20, 2023 | 3:21 am
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POSITIVE IMPACT
Apple's switch to its own mapping service has led to a significant increase in usage among iPhone users.
Apple's switch to its own mapping service has led to a significant increase in usage among iPhone users, which could potentially lead to increased user engagement and revenue from its services segment.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Google's map usage on iPhones has seen a significant decline, which could impact its advertising revenue.
The decline in Google's map usage on iPhones could lead to a decrease in user engagement and potentially impact its advertising revenue, which is a significant part of Google's business model.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
NEGATIVE IMPACT
Google's map usage on iPhones has seen a significant decline, which could impact its advertising revenue.
The decline in Google's map usage on iPhones could lead to a decrease in user engagement and potentially impact its advertising revenue, which is a significant part of Google's business model.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100