Pay-To-Tweet Is Musk's Answer To Bots On X: Will Users Flock To Meta's Threads?
Portfolio Pulse from AJ Fabino
Elon Musk announced that X (formerly Twitter) will charge a monthly fee to deter bots. The fee amount and timeline are not specified. This decision could lead users to explore free alternatives like Meta Platforms Inc’s Threads app. Threads, launched in July, grew to over 100 million users but saw a decline in daily active users and average usage time. If X introduces monthly charges, a shift towards Threads might be on the horizon.

September 19, 2023 | 4:00 pm
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Meta Platforms Inc’s Threads app could potentially benefit from Elon Musk's decision to charge a monthly fee on X (formerly Twitter). If X introduces monthly charges, a shift towards Threads might be on the horizon.
Elon Musk's decision to charge a monthly fee on X (formerly Twitter) could deter users and lead them to explore free alternatives. One such alternative is Meta's Threads app. If X introduces monthly charges, it could potentially drive more users towards Threads, thereby increasing its user base and potentially its revenue in the future.
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