Aurora Cannabis Launches New Brand At Toronto Hall of Flowers, This Is What Innovation Looks Like
Portfolio Pulse from Jelena Martinovic
Aurora Cannabis (NASDAQ:ACB) is launching a new brand, TASTY'S, for the Canadian cannabis market. The brand will focus on the pre-roll category, offering vapes and infused pre-rolls. The products will be available at cannabis retailers across Canada starting in September. Aurora's shares traded 5.46% higher at $0.9101 per share during the pre-market session on Tuesday morning.

September 19, 2023 | 1:40 pm
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Aurora Cannabis is launching a new brand, TASTY'S, which could potentially increase its market share in the Canadian cannabis market. The company's shares traded higher following the announcement.
The launch of a new brand could potentially increase Aurora Cannabis's market share in the Canadian cannabis market. This is likely the reason for the increase in the company's share price following the announcement.
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