EXCLUSIVE: Better For You Wellness To Acquire Ideation Lab, Jordre Well And Its Signature CBD Coffee Brand
Portfolio Pulse from Maureen Meehan
Better For You Wellness, Inc. (BFYW) is set to acquire The Ideation Lab (TIL) and its subsidiaries, including Jordre Well and its CBD coffee brand, in a deal valued at $3 million. The transaction will be conducted entirely in BFYW stock, with TIL shareholders receiving preferred shares. TIL's products have secured sales channels at Kroger (KR), Amazon (AMZN), and various resorts and retailers. The transaction is expected to conclude by November 15, 2023.
September 19, 2023 | 10:00 am
News sentiment analysis
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NEUTRAL IMPACT
TIL's products, which are sold on Amazon, are being acquired by BFYW.
As TIL's products are sold on Amazon, the acquisition by BFYW could potentially impact Amazon's product offerings. However, the direct impact on Amazon's stock price is uncertain.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
TIL's products, which are sold at Kroger, are being acquired by BFYW.
As TIL's products are sold at Kroger, the acquisition by BFYW could potentially impact Kroger's product offerings. However, the direct impact on Kroger's stock price is uncertain.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
BFYW is acquiring TIL and its subsidiaries, which could potentially expand its product portfolio and market reach.
The acquisition of TIL and its subsidiaries could potentially expand BFYW's product portfolio and market reach, which could positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100