'Unity Overhauls Controversial Price Hike After Game Developers Revolt; Maker Of Video-Game Development Tools Backtracks After Customers Threaten Boycott' - Bloomberg
Portfolio Pulse from Benzinga Newsdesk
Unity Software Inc. is reconsidering its controversial new price hike after facing backlash from game developers. The company had planned to charge customers for every new installation of their game after a certain threshold, leading to threats of boycotts from several game makers.

September 18, 2023 | 5:00 pm
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Unity Software's decision to reconsider its price hike could potentially stabilize its relationship with game developers, which may have a positive impact on its stock price in the short term.
Unity Software's decision to reconsider its price hike comes after threats of boycotts from game developers. This move could potentially stabilize its relationship with these developers, which is crucial for its business. If the company manages to resolve this issue effectively, it could restore confidence among its customers and investors, which may have a positive impact on its stock price in the short term.
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