Amazon Scores Touchdown With Record 'Thursday Night Football' Viewership
Portfolio Pulse from Chris Katje
Amazon.com Inc (NASDAQ:AMZN) saw record viewership for its first 'Thursday Night Football' game of the 2023 NFL season, with 15.05 million people tuning in. This is a 16% increase from Amazon's first game in the 2022 season and the most-watched season premiere of 'Thursday Night Football' across any network since 2016. The majority of viewers watched through Prime Video, Amazon's subscription video service. Amazon also plans to air the first-ever Black Friday football game in 2023.
September 18, 2023 | 6:00 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Amazon's record viewership for its 'Thursday Night Football' game could potentially boost its advertising revenue and Prime Video subscriptions.
The record viewership indicates a strong interest in Amazon's NFL broadcasts, which could attract more advertisers and lead to increased revenue. Additionally, the fact that the majority of viewers watched through Prime Video suggests a potential increase in subscriptions to the service.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100