Microsoft's Xbox Game Pass Achieves 30M Member Milestone After Unveiling New Lineup
Portfolio Pulse from Franca Quarneti
Microsoft's Xbox Game Pass has reached over 30 million members, according to Xbox's senior director of global brand and integrated marketing, Craig McNary. The growth is attributed to full-funnel campaigns, SKU expansion to PC, iOS, and Android, and partnerships with Alienware, EA Play, Spotify, and Disney+. The service offers access to 36 games for Xbox Series X/S and Xbox One, including titles from Microsoft's studios, Bethesda, and third-party games.
September 18, 2023 | 4:52 pm
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Microsoft's Xbox Game Pass has achieved a milestone of 30 million members, driven by SKU expansion and strategic partnerships. This could potentially boost Microsoft's revenues.
The growth in Xbox Game Pass members indicates a strong demand for Microsoft's gaming subscription service. This could lead to increased revenues for Microsoft, especially if the company can continue to retain and attract new members. The partnerships with Alienware, EA Play, Spotify, and Disney+ also show Microsoft's commitment to expanding its gaming ecosystem, which could further strengthen its position in the gaming market.
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