ITV Studios' International Production Arm Extends Partnership With Avid To Standardize And Streamline Post-Production Workflows
Portfolio Pulse from Benzinga Newsdesk
ITV Studios, the production and distribution arm of ITV PLC, has signed a new subscription deal with Avid (NASDAQ:AVID) to standardize its media storage and ways of working across its international studios in Europe and Australia. The agreement will provide ITV Studios' international labels with subscriptions to the latest Avid NEXIS F-Series storage engines, and Media Composer video editing with Avid NEXIS | EDGE, allowing teams to work and collaborate from anywhere.
September 18, 2023 | 2:33 pm
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Avid Technology, Inc. (NASDAQ:AVID) has extended its partnership with ITV Studios, providing its latest storage engines and video editing tools to standardize ITV's post-production workflows. This could potentially increase Avid's revenue and market presence.
The extended partnership between Avid and ITV Studios signifies a continued demand for Avid's products and services. This could potentially lead to increased revenue for Avid, and the partnership with a major international broadcaster like ITV could enhance Avid's market presence and reputation.
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