Is Apple Losing Its Spark? Recent Sales Figures Suggest So.
Portfolio Pulse from Bibhu Pattnaik
Apple Inc. (NASDAQ:AAPL) has seen its revenue decline for three consecutive quarters, with a 1.4% drop in the recent quarter. iPhone sales, which account for nearly half of Apple's total earnings, fell by 2.4%. The Chinese government's decision to stop its workers from using iPhones could further impact sales, as nearly 19% of Apple's total sales come from Greater China. However, Apple's services revenue increased by 8% and iPhone sales in emerging markets like India have been strong. Apple plans to launch the Vision Pro virtual reality goggles in 2024.

September 17, 2023 | 4:43 pm
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Apple's declining revenue and iPhone sales, coupled with regulatory challenges in China, could negatively impact its stock. However, growth in services revenue and strong sales in emerging markets may offset some of these challenges.
Apple's revenue and iPhone sales have been declining, which could negatively impact investor sentiment and the stock price. The Chinese government's decision to ban iPhones could further impact sales, as China accounts for a significant portion of Apple's total sales. However, the increase in services revenue and strong iPhone sales in emerging markets could help offset some of these challenges. The planned launch of the Vision Pro virtual reality goggles in 2024 could also provide a future growth opportunity.
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