Why Picking An iPhone 15 Pro Max Color Was 'A Hard Decision' For Tim Cook
Portfolio Pulse from Ananya Gairola
Apple Inc. CEO Tim Cook has discussed the challenging process of selecting a color for his iPhone 15 Pro Max. The iPhone 15 Pro models are the first devices by Apple to feature a titanium chassis with a redesigned aluminum interior. Cook admitted that deciding the color was no easy task.

September 16, 2023 | 12:52 pm
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Apple CEO Tim Cook's discussion about the color selection for his iPhone 15 Pro Max could potentially influence consumer perception and demand for the product.
The news is about Apple's CEO discussing his personal choice of color for the iPhone 15 Pro Max. This could potentially influence consumer perception and demand for the product, but it's not clear how significant this impact would be.
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