Richard Branson, founder of Virgin Galactic Holdings Inc. (NYSE:SPCE), is supporting ProjectCETI, a research initiative that aims to use AI to communicate with whales. The project plans to transform Dominica's west coast into a whale-recording studio, capturing whale codas to train machine-learning algorithms. The goal is to create an AI model, dubbed 'ClickGPT', that can generate sequences of codas that whales would find convincing.