Barbie Sales Up 25% in July, August: What Could It Mean For Mattel's Next Quarter Results?
Portfolio Pulse from Chris Katje
Mattel Inc (NASDAQ:MAT) reported a 25% increase in Barbie toy sales in July and August, following the success of the 'Barbie' movie. The movie, released in mid-July, broke box office records and generated significant publicity for the brand. The strong sales performance could impact Mattel's third-quarter results. Mattel's second-quarter results were already positively impacted by the movie's success, with the company beating revenue and earnings per share estimates. Mattel's CEO hinted that the strong sales could continue into the second half of 2023.
September 14, 2023 | 10:54 pm
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NEUTRAL IMPACT
Warner Bros. Discovery (NASDAQ:WBD) released the 'Barbie' movie, which broke box office records and generated significant publicity for the Mattel brand.
While Warner Bros. Discovery released the 'Barbie' movie, the direct financial impact on the company is not mentioned in the article. However, the success of the movie could potentially have a positive impact on the company's reputation and future projects.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Mattel's Barbie sales increased by 25% in July and August, potentially impacting the company's Q3 results. The company's Q2 results were already positively impacted by the success of the 'Barbie' movie.
The success of the 'Barbie' movie has significantly increased brand awareness and sales for Mattel. This has already positively impacted the company's Q2 results and could potentially impact the Q3 results as well.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100