Dylan Mulvaney Wants To Star In A Beer Super Bowl Ad, But Not For Bud Light
Portfolio Pulse from Chris Katje
Influencer Dylan Mulvaney's association with Bud Light, a brand of Anheuser-Busch Inbev (BUD), has led to boycotts and a drop in the brand's market share and stock price. Mulvaney is open to working with another beer company. Bud Light has distanced itself from Mulvaney and is targeting NFL and college football fans. Other beer companies like Molson Coors (TAP) and Constellation Brands (STZ), owner of Modelo, have seen their stocks rise in 2023.
September 14, 2023 | 9:39 pm
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NEGATIVE IMPACT
Anheuser-Busch Inbev's stock has dropped due to the controversy surrounding Dylan Mulvaney's association with Bud Light.
The negative publicity and boycotts linked to Dylan Mulvaney have negatively impacted Bud Light's sales and market share, leading to a drop in Anheuser-Busch Inbev's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Constellation Brands' stock has increased as Modelo, a brand it owns, has become the top-selling U.S. beer brand.
Constellation Brands has benefited from the shift in market share due to the Bud Light controversy, with its Modelo brand becoming the top-selling U.S. beer brand. This has led to an increase in its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Molson Coors' stock has risen in 2023.
While not directly linked to the Bud Light controversy, Molson Coors has benefited from the shift in market share and has seen its stock rise in 2023.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50