What's Going On With Delta Air Lines Stock?
Portfolio Pulse from Ryan Gustafson
Delta Air Lines, Inc. (NYSE:DAL) shares traded lower on Thursday after the company announced changes to its SkyMiles loyalty program. Starting from 2024, only Medallion Qualification Dollars will be required to gain Status, as opposed to miles or segments flown. Delta will also offer more ways to earn status, such as on purchases of car rentals and hotel stays booked on the company's website and with Delta Vacations.
September 14, 2023 | 8:10 pm
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Delta Air Lines shares traded lower after the company announced changes to its SkyMiles loyalty program. The changes, which simplify the way customers qualify for Medallion status, may have been perceived negatively by investors.
The changes to Delta's SkyMiles loyalty program simplify the way customers qualify for Medallion status. However, the immediate market reaction was negative, with shares trading lower. This suggests that investors may have concerns about the impact of these changes on Delta's customer loyalty and future revenues.
CONFIDENCE 80
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RELEVANCE 100