Political Ad Spending In 2024 Election To Smash Records: Projected Totals, Stocks To Watch
Portfolio Pulse from Chris Katje
The 2024 election cycle is predicted to hit a new record of $10.2 billion in political ad spending, a 13% increase from the 2020 election. Media companies that sell ad slots, including Paramount Global, Fox Corp, Comcast Corporation, The Walt Disney Company, Gray Television, NexStar Media Group, Tegna Inc, E.W. Scripps Company, Sirius XM Holdings, Spotify Technology, Alphabet Inc's YouTube, and Meta Platforms' Facebook, could benefit from this surge.
September 14, 2023 | 3:45 pm
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POSITIVE IMPACT
Comcast Corporation could benefit from increased ad spending in the 2024 election.
Comcast Corporation, as a national television company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
The Walt Disney Company could benefit from increased ad spending in the 2024 election.
The Walt Disney Company, as a national television company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Fox Corp could benefit from increased ad spending in the 2024 election.
Fox Corp, as a national television company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc's YouTube could benefit from increased ad spending in the 2024 election.
Alphabet Inc's YouTube, as a social media platform, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Gray Television could benefit from increased ad spending in the 2024 election.
Gray Television, as a local media company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Meta Platforms' Facebook could benefit from increased ad spending in the 2024 election.
Meta Platforms' Facebook, as a social media platform, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
NexStar Media Group could benefit from increased ad spending in the 2024 election.
NexStar Media Group, as a local media company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Paramount Global could benefit from increased ad spending in the 2024 election.
Paramount Global, as a national television company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Sirius XM Holdings could benefit from increased ad spending in the 2024 election.
Sirius XM Holdings, as a radio and digital music company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Spotify Technology could benefit from increased ad spending in the 2024 election.
Spotify Technology, as a digital music company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
E.W. Scripps Company could benefit from increased ad spending in the 2024 election.
E.W. Scripps Company, as a local media company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Tegna Inc could benefit from increased ad spending in the 2024 election.
Tegna Inc, as a local media company, could see increased revenues from the sale of ad slots for the 2024 election.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80