Kroger's Home Chef Battles Grubhub Over Sizzling Fork-And-Knife Logo Controversy: Who Wins?
Portfolio Pulse from Nabaparna Bhattacharya
Kroger Company's Home Chef division has lost a legal battle against Grubhub over a logo dispute. The court ruled that there was insufficient evidence to suggest that Grubhub's logo could confuse consumers. Home Chef disagrees with the decision and is considering its options.
September 14, 2023 | 1:36 pm
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NEUTRAL IMPACT
Kroger's Home Chef division has lost a legal dispute against Grubhub over a logo, which could potentially impact the brand's image.
The court's decision against Kroger's Home Chef in the logo dispute could potentially impact the brand's image. However, it's unclear how significantly this will affect Kroger's overall business, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 100