Survey Shows One In Five Americans Are Willing To Go Into Debt For The iPhone 15 Series
Portfolio Pulse from Benzinga Neuro
A recent survey by WalletHub reveals that 20% of Americans are willing to go into debt to purchase Apple Inc's latest iPhone 15 series. The survey also found that 40% prefer paying off a new handset in installments, indicating a preference for financing options. However, 60% of respondents stated they’d try a budget carrier, while 75% believed the new iPhone models are overrated. Over half of the participants felt that Apple doesn’t pay a fair amount in taxes.

September 14, 2023 | 8:14 am
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The survey results show mixed sentiments towards Apple's new iPhone 15 series. While there is a significant portion of consumers willing to go into debt for the product, there is also a large percentage that views the new models as overrated and would prefer a budget carrier.
The survey results show a divided consumer base for Apple's new iPhone 15 series. While 20% of respondents are willing to go into debt to purchase the product, indicating strong demand, there is also a significant portion (75%) that views the new models as overrated. This could potentially impact Apple's sales and revenue in the short term. Furthermore, over half of the participants felt that Apple doesn’t pay a fair amount in taxes, which could potentially lead to reputational risks.
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IMPORTANCE 70
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