It's Taylor Swift's World And We're All Just Filming, Reporting In It: Inside VMA Awards, Plus A Newly Created Job For The Ultimate Fan
Portfolio Pulse from Chris Katje
Taylor Swift's popularity continues to surge, breaking records in music, tours, and box office. Her tour led to a shutdown of the ticketing website Ticketmaster, owned by Live Nation Entertainment Inc (NYSE:LYV). Swift's success also led to increased media attention, with MTV, a unit of Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA), having a camera feed exclusively covering her. The Tennessean newspaper, owned by Gannett Co (NYSE:GCI), is hiring a reporter dedicated to covering Swift. Swift's 'Eras Tour' film will be shown in AMC Entertainment Holdings (NYSE:AMC) theaters, where it made over $26 million in pre-sale ticket sales.

September 13, 2023 | 11:17 pm
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Taylor Swift's 'Eras Tour' film will be shown in AMC Entertainment Holdings theaters, where it made over $26 million in pre-sale ticket sales, indicating potential for increased revenue.
The high pre-sale ticket sales for Taylor Swift's 'Eras Tour' film in AMC theaters indicates a high level of interest and potential for increased revenue for AMC Entertainment Holdings.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Gannett Co's Tennessean newspaper is hiring a reporter dedicated to covering Taylor Swift, indicating her popularity and potential for increased readership and revenue.
The hiring of a reporter dedicated to covering Taylor Swift by the Tennessean indicates her popularity and the potential for increased readership and revenue for Gannett Co.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Live Nation Entertainment's Ticketmaster site was shut down due to the demand from Taylor Swift's tour, indicating her popularity and potential for increased revenue for the company.
The shutdown of Ticketmaster due to the demand for Taylor Swift's tour tickets indicates a high level of interest and potential for increased revenue for Live Nation Entertainment.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Paramount Global's MTV unit increased its coverage of Taylor Swift, indicating the artist's popularity and potential for increased viewership and revenue.
The increased coverage of Taylor Swift by MTV indicates her popularity and the potential for increased viewership and revenue for Paramount Global.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70