Why Unity Software Stock Is Falling Today
Portfolio Pulse from Ryan Gustafson
Unity Software Inc. (NYSE:U) announced the introduction of its Unity Runtime Fee, effective from Jan. 1. The company believes this initial install-based fee will enable creators to retain financial gains from player engagement. However, the news was not well received by the market, with Unity's shares falling nearly 8%.
September 13, 2023 | 6:21 pm
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Unity Software's introduction of the Unity Runtime Fee led to a nearly 8% drop in its share price.
The introduction of the Unity Runtime Fee, which is a new cost for game creators, was not well received by the market. This negative sentiment led to a significant drop in Unity Software's share price.
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