Coca-Cola Told Consumers To 'Make It Real,' Now They're Using AI To Create Drinks
Portfolio Pulse from AJ Fabino
Coca-Cola Co (NYSE:KO) has launched a new flavor for its limited-edition beverage line, 'Coca-Cola Y3000', which was created in part by artificial intelligence (AI) for flavor determination and package design. The company used AI to discern suitable flavor pairings and to influence the packaging's aesthetic. This is the first consumer-facing AI product from Coca-Cola, but the company has previously partnered with OpenAI to leverage AI tools for refining their brand and consumer experience.
September 13, 2023 | 4:58 pm
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Coca-Cola's use of AI for product development could potentially increase consumer engagement and interest, potentially leading to increased sales.
The use of AI in product development is a novel approach that could attract consumers due to its uniqueness. This could potentially lead to increased sales, which would positively impact the company's stock price.
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