Crackle Connex Works With Amazon Publisher Direct to Provide New Advertising Capabilities on Its Content and Apps
Portfolio Pulse from Charles Gross
Crackle Connex, the advertising sales division of Chicken Soup for the Soul Entertainment (NASDAQ:CSSE), is working to provide new advertising capabilities for its AVOD and FAST services. They have integrated Elemental MediaTailor from Amazon Web Services (AWS) and Amazon Publisher Direct, expanding supply to Amazon DSP advertisers. Redbox will also launch a stand-alone app on Fire TV, expanding Crackle Connex's premium AVOD inventory.
September 13, 2023 | 11:37 am
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POSITIVE IMPACT
Amazon's services are being used by Crackle Connex to expand its advertising capabilities. This could potentially increase usage of Amazon's services.
The use of Amazon's services by Crackle Connex could potentially increase the usage and demand for these services, leading to increased revenue for Amazon.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Crackle Connex, a division of CSSE, is expanding its advertising capabilities through a partnership with Amazon. This could potentially increase CSSE's advertising revenue.
The integration with Amazon's services could potentially increase the reach and effectiveness of CSSE's advertising, leading to increased revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80