Ford Plans To Double Production Of F-150 Hybrid Amid Sluggish EV Sales
Portfolio Pulse from Benzinga Neuro
Ford Motor Co. plans to double the production of its F-150 hybrid pickup truck due to slower-than-expected sales of its all-electric vehicles. The company aims to increase sales of the V-6 hybrid model to about 20% in the U.S. during the 2024 model year. Ford's decision follows CEO Jim Farley's statement in late July about quadrupling the production of gas-electric hybrids while increasing EV production at a slower pace. The company also announced that the hybrid engine will be available for the same price as the company's 3.5-liter V6 EcoBoost engine.
September 13, 2023 | 9:29 am
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Ford's decision to double the production of its F-150 hybrid pickup truck could potentially boost its sales and revenue, especially if the hybrid model becomes more popular than the all-electric vehicles. The pricing of the hybrid engine at the same level as the 3.5-liter V6 EcoBoost engine could also attract more buyers.
Ford's decision to double the production of its F-150 hybrid pickup truck is a strategic move to boost sales amid slower-than-expected sales of its all-electric vehicles. The company's plan to price the hybrid engine at the same level as the 3.5-liter V6 EcoBoost engine could make the hybrid model more appealing to potential buyers, thereby increasing sales and revenue.
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