From Almost Free To $1,000 Off: US Wireless Giants Lure Subscribers With Wild iPhone 15 Promos
Portfolio Pulse from Ananya Gairola
US wireless carriers AT&T, T-Mobile, and DISH Network have launched promotions to attract new subscribers following the launch of Apple's iPhone 15. The promotions include offering the iPhone 15 for free or with discounts of up to $1,000, and even offering complimentary annual upgrades. Verizon is expected to join the competition soon.

September 13, 2023 | 5:46 am
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NEUTRAL IMPACT
Verizon is expected to join the competition soon with its own iPhone 15 promotion.
While Verizon has not yet revealed its promotion, it is expected to do so soon. The impact on its stock will depend on the details of the promotion.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Apple's iPhone 15 launch has prompted major US wireless carriers to offer promotions to attract new subscribers.
The promotions by major US carriers could boost sales of Apple's iPhone 15, potentially increasing Apple's revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
DISH Network is offering the iPhone 15 with a $60 monthly Boost Infinite membership plan, promising customers an annual free iPhone upgrade and a $1,000 credit for more expensive iPhone models.
The promotion could attract new customers and retain existing ones, potentially boosting DISH Network's subscriber base and revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
AT&T is offering the iPhone 15 for free or with a $1,000 credit to new and existing customers who opt for one of their unlimited data plans and trade in eligible devices.
The promotion could attract new customers and retain existing ones, potentially boosting AT&T's subscriber base and revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
T-Mobile customers opting for top-tier Go5G plans and trading in an eligible device can get a free iPhone 15 Pro or a $1,000 credit toward any iPhone 15 model.
The promotion could attract new customers and retain existing ones, potentially boosting T-Mobile's subscriber base and revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100