Apple 'Wonderlust' iPhone 15 Event Will Reveal Shift To Premium Products: Analyst
Portfolio Pulse from AJ Fabino
Apple Inc. (AAPL) is expected to announce its iPhone 15 lineup at the 'Wonderlust' event. The new devices are predicted to support USB-C charging and share features from its predecessors. Rosenblatt Securities reiterated a Neutral rating on Apple and maintained its $198 price target. The analyst expects the event to underscore Apple’s strategic tilt towards premiumization. Despite a 7% decline in global smartphone sales, Rosenblatt projects a potential 7% uptick in iPhone sales during the December quarter.
September 12, 2023 | 2:48 pm
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NEUTRAL IMPACT
Apple's 'Wonderlust' event is expected to reveal a shift towards premium products. Rosenblatt Securities maintains a Neutral rating on Apple, indicating no significant short-term price movement.
The announcement of the iPhone 15 lineup is a significant event for Apple. However, Rosenblatt Securities' Neutral rating suggests that the event is unlikely to have a significant impact on Apple's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100