Lululemon Athletica CFO Says 'We Did Take Modest Price Increases On About 10% Of Our Assortment Last Year... We'll Employ The Same Strategy Going Forward'
Portfolio Pulse from Benzinga Newsdesk
Lululemon Athletica's CFO announced at the Goldman Sachs Conference that the company had implemented modest price increases on approximately 10% of their product assortment last year. The company plans to continue this strategy in the future.
September 12, 2023 | 1:22 pm
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NEUTRAL IMPACT
Lululemon Athletica has increased prices on 10% of their products last year and plans to continue this strategy, which could potentially increase revenues but may also risk customer backlash.
The price increase strategy could potentially boost Lululemon's revenues, which would be positive for the stock. However, there's also a risk of customer backlash due to higher prices, which could negatively impact sales and the stock price. Therefore, the short-term impact on the stock is neutral.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100