Lyft Launches Women+ Connect
Portfolio Pulse from Benzinga Newsdesk
Lyft has introduced a new feature called Women+ Connect, which prioritizes matches between women and nonbinary drivers and riders. The feature will initially roll out in select US cities including Chicago, Phoenix, San Diego, San Francisco, and San Jose. Lyft CEO David Risher stated that the feature aims to provide more earning opportunities for women and nonbinary people and give riders more choice.
September 12, 2023 | 12:37 pm
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POSITIVE IMPACT
Lyft's new feature, Women+ Connect, could potentially attract more women and nonbinary drivers and riders to the platform, potentially increasing its user base and revenues.
The introduction of Women+ Connect could make Lyft more appealing to women and nonbinary individuals, potentially increasing the number of drivers and riders on the platform. This could lead to increased revenues for Lyft in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100