What Will Apple's iPhone 15 Cost? Here Are Price Predictions From Base Model To Pro Max
Portfolio Pulse from Ananya Gairola
Apple Inc. is set to launch its iPhone 15 lineup with higher price tags. The entry-level iPhone 15 is expected to be priced at $799, the iPhone 15 Plus at $899, the iPhone 15 Pro at $1,099, and the iPhone 15 Pro Max at $1,299. There are rumors that the iPhone 15 Pro Max's price could rise even higher, nearing the $2,000 mark, due to a new top-tier two-terabyte storage option. The price increase could be justified by the offerings of the iPhone 15 Pro and Pro Max, including super slim bezels, Thunderbolt 4 USB-C ports, faster charging, and a titanium chassis.

September 12, 2023 | 6:10 am
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NEUTRAL IMPACT
Apple's decision to increase the prices of its iPhone 15 lineup could impact its sales and revenue. The company's stock price could be affected depending on the market's reaction to the new products and their prices.
The launch of a new product line, especially one as significant as the iPhone, can have a substantial impact on a company's stock price. The higher prices of the iPhone 15 lineup could potentially deter some consumers, affecting sales and revenue. However, the market's reaction to the new products and their prices will ultimately determine the impact on Apple's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100