Thursday Night Football Sees Huge Viewership For NBC, Big Bet Payouts For Lions Fans, Betters: Key Numbers To Know
Portfolio Pulse from Chris Katje
The 2023 NFL season opener between the Detroit Lions and Kansas City Chiefs saw strong viewership figures, with nearly 27 million viewers tuning in on NBC and Peacock, both units of Comcast Corporation (NASDAQ:CMCSA). The game was also streamed on Amazon Prime Video, a unit of Amazon.com, Inc. (NASDAQ:AMZN). The high viewership could be a positive for other media companies such as Walt Disney Co (NYSE:DIS), Fox Corp. (NASDAQ:FOX)(NASDAQ:FOXA) and Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) that have rights to 2023 NFL games. Additionally, sportsbooks like DraftKings Inc (NASDAQ:DKNG) and BetMGM, a joint venture from MGM Resorts International (NYSE:MGM) and Entain, saw significant betting activity on the game.
September 11, 2023 | 11:32 pm
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POSITIVE IMPACT
Amazon Prime Video, a unit of Amazon.com, Inc., will air the rest of the Thursday Night Football NFL matches for the 2023 season.
The airing of NFL matches could attract more subscribers to Amazon Prime Video, potentially boosting Amazon's revenues and stock price.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
Comcast Corporation, which owns NBC and Peacock, saw strong viewership for the NFL season opener, which could positively impact its stock.
Increased viewership can lead to higher advertising revenues, which could positively impact Comcast's financial performance and stock price.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
The strong viewership figures for the NFL could be a positive for Walt Disney Co, which has rights to 2023 NFL games.
Increased viewership of NFL games could lead to higher advertising revenues for Walt Disney Co, potentially boosting its stock price.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
DraftKings Inc saw significant betting activity on the NFL season opener, which could positively impact its revenues and stock price.
Increased betting activity can lead to higher revenues for DraftKings, which could positively impact its financial performance and stock price.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Fox Corp, which has rights to 2023 NFL games, could benefit from the strong viewership figures for the NFL.
Increased viewership of NFL games could lead to higher advertising revenues for Fox Corp, potentially boosting its stock price.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
BetMGM, a joint venture from MGM Resorts International and Entain, saw significant betting activity on the NFL season opener, which could positively impact its revenues and stock price.
Increased betting activity can lead to higher revenues for BetMGM, which could positively impact MGM Resorts International's financial performance and stock price.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100