Building A Strong Digital Presence For Cannabis Brands: Expert Tips To Adapt To Every Local Market
Portfolio Pulse from Joana Scopel
Randa McMinn, CMO of WM Technology, Inc. (NASDAQ:MAPS), and Carlos Pinto, CCO of Leafly Holdings Inc. (NASDAQ:LFLY), discussed the importance of a strong digital presence for cannabis brands. They emphasized the need for data-driven strategies, audience segmentation, understanding performance funnels, and channel diversification. They also highlighted the importance of content strategy and community engagement, and the need to balance local compliance with consistent branding.
September 11, 2023 | 7:44 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Leafly Holdings' CCO discussed the importance of a strong digital presence for cannabis brands, which could potentially boost the company's visibility and market share.
The emphasis on a strong digital presence by the CCO of Leafly Holdings could potentially boost the company's visibility and market share, leading to a positive impact on the stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
WM Technology's CMO emphasized the importance of a strong digital presence for cannabis brands, which could potentially boost the company's visibility and market share.
The emphasis on a strong digital presence by the CMO of WM Technology could potentially boost the company's visibility and market share, leading to a positive impact on the stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80