Will iPhone 15 Be A Meaningful Upgrade? KeyBanc Analyst Weighs In On Main Features, Carrier Deals
Portfolio Pulse from Shanthi Rexaline
KeyBanc Capital Markets analyst John Vinh expects the iPhone 15 to represent a meaningful upgrade cycle from a features perspective. However, he predicts a 4% YoY decrease in builds in the second half due to lower CIS yields at supply chain partner Sony. Reports suggest a $200 price increase for the Pro Max model and a $100 increase for the Pro variant, which Vinh believes could lead to modest demand destruction toward high-end devices. He also noted that T-Mobile US, Inc. and AT&T, Inc. aggressively promoted the iPhone 14, while Verizon, Inc. offered only an 'iPhone 14 on US' to new customers.
September 11, 2023 | 11:39 am
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NEUTRAL IMPACT
Apple's iPhone 15 is expected to be a meaningful upgrade, but potential price increases could impact demand.
The analyst's prediction of a meaningful upgrade for the iPhone 15 could boost investor confidence in Apple. However, the potential for price increases and a decrease in builds could negatively impact demand and sales, leading to a neutral short-term impact on the stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
AT&T aggressively promoted the iPhone 14, which could impact its strategy for the iPhone 15.
AT&T's aggressive promotion of the iPhone 14 could indicate a similar strategy for the iPhone 15, potentially boosting sales. However, the overall impact on AT&T's stock is uncertain, leading to a neutral short-term impact.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
T-Mobile US aggressively promoted the iPhone 14, which could impact its strategy for the iPhone 15.
T-Mobile's aggressive promotion of the iPhone 14 could indicate a similar strategy for the iPhone 15, potentially boosting sales. However, the overall impact on T-Mobile's stock is uncertain, leading to a neutral short-term impact.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Verizon offered only an 'iPhone 14 on US' to new customers, which could impact its strategy for the iPhone 15.
Verizon's limited promotion of the iPhone 14 could indicate a similar strategy for the iPhone 15, potentially impacting sales. However, the overall impact on Verizon's stock is uncertain, leading to a neutral short-term impact.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50