Apple's Premium iPhones To See Price Hike in Select Markets, Says Gurman: How Cupertino Attracts Users To Pricier Models Amid Tough Economic Environment
Portfolio Pulse from Shanthi Rexaline
Apple Inc. (NASDAQ:AAPL) is expected to increase the price of its premium iPhones in select markets, according to Bloomberg's Mark Gurman. The company's strategy to boost iPhone revenue by going upscale has been successful, with revenue growing about $70 billion despite unit sales remaining stagnant for the past seven years. Gurman expects the price hike to be due to more expensive components like titanium frames, new camera sensors, and additional storage. Apple is also expected to differentiate its iPhone 15 Pro models from the standard models with better features.
September 11, 2023 | 1:38 am
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Apple's strategy to increase the price of its premium iPhones in select markets could potentially boost its revenue, as it has done in the past. This could have a positive impact on its stock price.
Apple's strategy to upscale its iPhones and increase their prices in select markets has been successful in the past, leading to a significant increase in revenue despite stagnant unit sales. If this strategy continues to be successful, it could lead to a further increase in revenue and potentially a positive impact on Apple's stock price.
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