'Google Files Motion To Dismiss Gannett's Ad Tech Lawsuit' - Axios
Portfolio Pulse from Benzinga Newsdesk
Google has filed a motion to dismiss a federal antitrust lawsuit from Gannett, America's largest newspaper chain, alleging Google's dominance in digital advertising undercut revenue for news publishers. Google denied it abused its position as a dominant ad tech provider to hurt competitors. The tech giant also argued Gannett missed a 'permissible period' of four years to bring its suit, under a certain provision of the Sherman Antitrust Act.
September 08, 2023 | 4:32 pm
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NEUTRAL IMPACT
Gannett's lawsuit against Google, if successful, could potentially lead to increased revenues from digital advertising. However, the dismissal of the lawsuit could be a setback.
If Gannett's lawsuit against Google is successful, it could potentially lead to increased revenues from digital advertising. However, Google's motion to dismiss the lawsuit could be a setback for Gannett.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Google's motion to dismiss Gannett's lawsuit could potentially reduce legal risks and associated costs. However, the ongoing antitrust scrutiny could impact Google's ad tech business.
The dismissal of the lawsuit could reduce immediate legal risks and costs for Google. However, the ongoing antitrust scrutiny from various entities, including the Justice Department, could potentially impact Google's ad tech business in the future.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100