Intuit Assist Poised To Boost Competitive Moat, Gets A Price Target Boost From Analysts
Portfolio Pulse from Lekha Gupta
Intuit Inc (NASDAQ:INTU) received a price target boost from analysts at BMO Capital Markets and KeyBanc following the launch of its new GenAI-powered assistant, Intuit Assist. The assistant is integrated across all major business segments, including QuickBooks, Mailchimp, TurboTax, and Credit Karma. Analysts believe that Intuit Assist can boost the company's innovation trajectory and offer a vast set of potential use cases for self-employed and small to mid-sized businesses.

September 07, 2023 | 6:44 pm
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Intuit's new product, Intuit Assist, is expected to boost the company's innovation trajectory and offer a vast set of potential use cases for self-employed and small to mid-sized businesses. This has led to a price target increase by analysts.
The launch of Intuit Assist, a GenAI-powered assistant, is seen as a significant move by the company. Analysts believe this will boost the company's innovation trajectory and offer a vast set of potential use cases for self-employed and small to mid-sized businesses. This positive outlook has led to a price target increase, which is likely to have a positive impact on the company's stock in the short term.
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