Google To Update Crypto Advertising Policy: What This Means For You
Portfolio Pulse from Khyathi Dalal
Google, a subsidiary of Alphabet Inc., is set to update its advertising policy related to cryptocurrency and blockchain-based games, effective from September 15, 2023. The update will clarify rules around promoting NFTs, NFT gaming, blockchain gaming, and related products on Google Ads. The policy will not allow promotion of social casino games that reward NFTs, games where players can barter NFTs, and promotions related to real money gambling destinations. Advertisers must adhere to specific requirements and be certified by Google.

September 07, 2023 | 4:17 pm
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POSITIVE IMPACT
Google's updated advertising policy could potentially increase the company's ad revenue by attracting more crypto and blockchain-based game advertisers.
The updated policy could attract more advertisers from the crypto and blockchain gaming industry, potentially increasing Google's ad revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
The updated advertising policy of Google, a subsidiary of Alphabet Inc., could potentially increase Alphabet's revenue by attracting more advertisers from the crypto and blockchain gaming industry.
As Google is a subsidiary of Alphabet Inc., any increase in Google's ad revenue could potentially increase Alphabet's overall revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100