Dynata Partners With Comcast Advertising To Strengthen Media Measurement
Portfolio Pulse from Benzinga Newsdesk
Dynata, a global leader in first-party data and data services, has partnered with Comcast Advertising, a division of Comcast Corporation, to strengthen media measurement. The partnership aims to improve the understanding of the effectiveness of advertising across media platforms.
September 07, 2023 | 1:09 pm
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POSITIVE IMPACT
Comcast Corporation's advertising division has partnered with Dynata to enhance media measurement. This could potentially improve the effectiveness of their advertising across various platforms.
The partnership with Dynata could potentially enhance Comcast's media measurement capabilities, leading to more effective advertising strategies. This could positively impact Comcast's advertising revenues in the short term, hence the positive score.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100