Warner Bros. Discovery Takes on Disney, Paramount and Comcast, Eyes Live Sports for Max
Portfolio Pulse from Anusuya Lahiri
Warner Bros. Discovery Inc (NASDAQ:WBD) plans to offer live sports content on its Max streaming service in 2023 for a limited period. Customers will have to pay an additional fee for sports access starting next year. The company is in talks with major sports leagues to secure streaming rights. Other companies like Walt Disney Co (NYSE:DIS), Paramount Global (NASDAQ: PARA), and Comcast Corp (NASDAQ: CMCSA) are also exploring or have already included live sports in their streaming services.
September 07, 2023 | 1:54 pm
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Paramount Global already includes professional football in its namesake streaming service.
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Warner Bros. Discovery plans to offer live sports on its streaming service, which could attract more subscribers.
The addition of live sports to the streaming service could attract more subscribers, potentially boosting the company's revenues and stock price.
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