Weed Ads On Spotify? This Cannabis Giant Makes It Happen Via New Partnership
Portfolio Pulse from Jelena Martinovic
Cresco Labs Inc. (OTCQX:CRLBF) has announced a new partnership with Spotify, marking the first time a cannabis company has advertised on the audio streaming platform. The ad campaign will promote the benefits of shopping at Sunnyside dispensary and will include 30-second audio and in-app digital banners. Cresco's shares traded 5.4519% higher at $2.1934 per share after the market close on Wednesday.
September 07, 2023 | 12:49 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Cresco Labs' partnership with Spotify for advertising could potentially increase its brand visibility and customer base, which may positively impact its stock price in the short term.
The partnership with Spotify allows Cresco Labs to reach a large audience, which could increase its brand visibility and customer base. This increased exposure could potentially lead to higher sales and revenues, which may positively impact its stock price in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100