YouTube's $2 Billion 'Sunday Ticket' Spectacle Begins This Weekend
Portfolio Pulse from Benzinga Neuro
YouTube TV, owned by Alphabet Inc., is set to launch its NFL 'Sunday Ticket' streaming service this weekend. The service, which was previously hosted by DirecTV, is part of a seven-year contract worth over $2 billion per season. The package will be available as an add-on on YouTube TV or separately on YouTube Primetime Channels. Last year, YouTube outbid several companies, including Apple Inc., for the rights to NFL Sunday Ticket.

September 07, 2023 | 4:16 am
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POSITIVE IMPACT
Alphabet Inc.'s YouTube TV is launching the NFL 'Sunday Ticket' streaming service. This could potentially increase the company's revenue and user base.
The launch of the NFL 'Sunday Ticket' streaming service on YouTube TV could attract more subscribers to the platform, potentially increasing Alphabet's revenue. The company's successful bid for the rights to the service also demonstrates its competitive strength in the streaming market.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Apple Inc. was outbid by YouTube for the rights to NFL Sunday Ticket.
Apple's failure to secure the rights to NFL Sunday Ticket could be seen as a missed opportunity to expand its Apple TV+ offerings and attract more subscribers. This could potentially have a negative impact on the company's stock.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 50