Discover Wellness: The Latest In Cannabis-Infused Beverages & Gummies Redefining Tomorrow
Portfolio Pulse from Joana Scopel
The cannabis market is diversifying with infused beverages and gummies gaining popularity. Notable products include HoBuzz, a non-alcoholic seltzer infused with Delta-8 THC, Brelixi's drink mixes that combine nano cannabis technology with health-centric ingredients, Trait Biosciences' water-soluble cannabinoid (CBD) ingredient, Trait Distilled, and Curaleaf Holdings' Zero Proof Squeeze, a THC beverage enhancer. In the gummy market, PME by Design has launched WendyJane HHC Gummies, and CV Sciences has entered the sleep aid market with +PlusCBD Reserve Collection Sleep Gummies.
September 07, 2023 | 4:24 pm
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Curaleaf Holdings has introduced Zero Proof Squeeze, a THC beverage enhancer, targeting the adult audience under 35 witnessing a decline in alcohol consumption. The company's CEO, Boris Jordan, will be a keynote speaker at the upcoming Benzinga Cannabis Capital Conference.
The introduction of Zero Proof Squeeze by Curaleaf Holdings is a strategic move to cater to the growing market of adults under 35 who are reducing their alcohol consumption. This product innovation, coupled with the company's CEO being a keynote speaker at a major cannabis conference, could potentially boost the company's visibility and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
CV Sciences has entered the sleep aid market with the +PlusCBD Reserve Collection Sleep Gummies, targeting a market that's anticipated to reach $125 billion by 2030. The company also introduced the Daily Balance THC Free Softgels.
CV Sciences' entry into the sleep aid market with its +PlusCBD Reserve Collection Sleep Gummies could potentially boost its stock price in the short term. The sleep aid market is expected to reach $125 billion by 2030, indicating a significant growth opportunity for the company.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80